Consumers choose locally grown and environmentally friendly apples
Monday, November 23, 2009 - 16:07
in Mathematics & Economics
URBANA - When asked to compare apples to apples, consumers said they would pay more for locally grown apples than genetically modified (GMO) apples. But in a second questionnaire consumers preferred GMO apples -- that is, when they were described, not as GMO, but as having a Reduced Environmental Impact.