Do consumers always approach pleasure and avoid pain? New study suggests an alternative
Tuesday, December 15, 2009 - 01:56
in Health & Medicine
Whether it's doing sit-ups or eating steamed veggies instead of fries, it's often difficult to get ourselves to do something we know is beneficial. A new study in the Journal of Consumer Research says we can trick ourselves into more favorable evaluations of certain products and behaviors. Link: http://www.journals.uchicago.edu