Logos Make a Group Seem ‘Real’
Monday, April 18, 2016 - 07:10
in Mathematics & Economics
rganizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity. New research at the University of California, Davis, shows that logos do far more — creating the impression that a group is unified, effective and […]