Skype data of 500 million people reveals the real patterns of social adoption
Wednesday, June 29, 2016 - 10:31
in Psychology & Sociology
Global patterns of adoption spreading are induced by local adoption cascades initiated by multiple spontaneous adopters arriving at a constant rate, amplified by a large number of adoptions induced by social influence, and controlled by individuals who are immune to the actual adoption. This study shows that the structure of real-world adoption clusters is radically […]