For sensation-seekers, the color red can elicit rebelliousness, study finds
Wednesday, August 17, 2016 - 10:21
in Mathematics & Economics
As anyone who has driven a car or crossed a busy street knows, colors play a significant role in influencing people’s interactions with the world around them. And the color red, in particular, elicits the highest level of compliance for conformity with social norms. But according to new research co-written by a University of Illinois […]