For sensation-seekers, the color red can elicit rebelliousness, study finds
Thursday, August 18, 2016 - 05:02
in Biology & Nature
The widespread use of the color red to signal danger can actually be counterproductive for certain people, says new research. Under certain conditions, say investigators, the color red can arouse "noncompliant behavior" - basically, a rebellious streak - for a certain sensation-seeking segment of the population.