The price of pain and the value of suffering

During these trying financial times, the cost of healthcare and how much we are willing to pay for it is at the top of our economic concerns. The financial value of pain has a wide ranging influence, affecting drug prices and injury compensation. But what about on an individual level - is it possible to place a value on our health, to prevent pain and suffering? University College London psychologists Ivo Vlaev and Nick Chater, and neuroscientists Ben Seymour and Raymond J. Dolan were interested in just how much money volunteers were willing to pay to avoid pain and discomfort...

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