The colour of medicine
Tuesday, November 16, 2010 - 07:40
in Health & Medicine
According to recent research the colour, shape, taste and even name of a tablet or pill can have an effect on how patients feel about their medication. Choose an appropriate combination and the placebo effect gives the pill a boost, improves outcomes and might even reduce side effects. Now, researchers at the University of Bombay, New Mumbai, India, have surveyed users of over-the-counter (OTC) medication to find out just how much the colour of a tablet influences patient choice...