Psyched Out By Stereotypes: Research Suggests Thinking About The Positive

Cognitive scientists have shown that when aware of both a negative and positive stereotype related to performance, women will identify more closely with the positive stereotype, avoiding the harmful impact the negative stereotype unwittingly can have on their performance. This is the first study to examine the influence of concurrent stereotypes, one negative and one positive. It also demonstrated how the negative stereotype encroached on working memory while the positive stereotype did not.

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