Online ads can get too close for comfort, says new study

Trying to have an impact in the brave new world of web advertising? You could match an ad to a web page's content -- such as putting a car ad on an auto consumer website. Or, you could make it stand out with eye-catching pop-up graphics and video. But don’t waste your marketing budget putting the two strategies together. The first large-scale study looking at thousands of online ad campaigns says that in combination, these approaches make viewers feel like their privacy is being invaded – and turns them off. But don't waste your marketing budget putting the two strategies together.

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