Carbohydrate claims can mislead consumers, study finds

Food manufacturers advertise a variety of foods on grocery store shelves by using nutrient claims on the front of packaging. New research evaluates how consumers are interpreting certain carbohydrate-related content claims and the effects of claims on consumer perceptions of food products. Findings from the study reveal that consumers misinterpret low carbohydrate claims to have health benefits and weight loss qualities beyond their nutrition facts.

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