Beauty is in the eye of the beholder the world over

Western culture is increasingly obsessed with physical appearance and beauty, but vanity is nothing new, nor is it limited to just one culture. Moreover, differences in our perception of physical beauty have an enormous impact on the fashion, cosmetics, and weight control industries, and more recently on aesthetic surgery trends. Understanding how culture and region alter the perception of beauty is therefore not only of anthropological and social interest but underpins multibillion dollar industries across the globe.

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