Understanding consumer behavior: Make them think it was their idea or decision?

Monday, November 15, 2010 - 16:31 in Mathematics & Economics

Consumers value goals they've chosen on their own more than those that are imposed on them, according to a new study.

Read the whole article on Science Daily

More from Science Daily

Learn more about

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net