When It Comes To Eating Healthy And Spending Wisely, You're Not As Free As You Think
Tuesday, October 13, 2009 - 16:49
in Psychology & Sociology
If you think choosing a candy bar or a granola bar is totally a matter of free will, think again. A new study published in the Journal of Consumer Research argues that the choices we make to indulge ourselves or exercise self-control depend on how the choices are presented. University of Miami Assistant professor of marketing Juliano Laran tested subjects to determine how certain words and concepts affected their ability to control themselves when confronted with the choice of healthy or unhealthy food. He found that consumer choices were affected by the actions most recently suggested to them by certain key words. read more