Tech Product Coolness - Why Record Players Are Hip Again But Few Own Them
Tuesday, February 11, 2014 - 18:10
in Physics & Chemistry
People who gravitate toward the latest technology regard themselves as progressives mavericks on the cutting edge - and then they stand in a line outside the Apple store. Apple products don't look good, and they aren't particularly original - having to jailbreak your phone to use it the way you want and being told you can only use their power supply is more Soviet gulag than 21st century technological freedom but a lot of people still consider them cool. And perception matters most. If a product appears to be losing its coolness, it's over, Friendster. Who better to know what cool is than a big university academic? Like with business, they can create trends from past data even if they can't create a product themselves. read more