Facebook Backlash Will Backfire On The Backlashers

Facebook is under fire again, this time not over privacy, but for finding that a news feed can affect users’ subsequent posts (and presumably, emotions).  Unfortunately, the indignant outrage threatens to harm the public more than Facebook’s original study.  Facebook, like every company ever, will continue to experiment to optimize its service.  The only thing this backlash will teach it is not to publish its findings, and that will be a huge loss to social science. read more

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