Aidan, Sex And The City, And How 'Spontaneous' Social Norms Emerge

15 years ago, the name "Aidan" was barely a blip on the radar of Americans with new babies, ranking a lowly 324th on the Social Security Administration's list of popular baby names. Then a popular character with that name was on the television show "Sex and the City" and though fathers dreaded that their child was going to have the same name as some other child of a mother who watched the show, it happened all across America anyway. Since then, that name has been in the top 20. read more

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