Aiming to sway voters, candidates emphasize hot-button issues across party lines

The 2004 presidential candidates reached out to voters across the political aisle - but not in a genuinely conciliatory spirit, according to a new analysis which says that George W. Bush and John Kerry sought to peel away voters from the opposing party using hot-button issues. The strategy leads to fragmentation, say political scientists, as candidates focus on multiple controversial issues, such as stem cell research or immigration, often communicating different priorities in an effort to gain votes.

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