Pay attention! Small packages may lead to overeating
Friday, August 22, 2008 - 13:35
in Mathematics & Economics
Tempting treats are being offered in small package sizes these days, presumably to help consumers reduce portion sizes. Yet new research in the Journal of Consumer Research found that people actually consume more high-calorie snacks when they are in small packages than large ones. And smaller packages make people more likely to give in to temptation in the first place.