3Qs: An inside look at the 'Madness'

March Madness is in full swing, offering college basketball fans an onslaught of games that feature epic matchups and dramatic finishes. Alan Zaremba — associate professor of communication studies and associate dean for undergraduate curriculum and research in the College of Arts, Media and Design — captured the experience of watching the tournament in Sin City in his book, “The Madness of March: Bonding and Betting with the Boys in Las Vegas.” Northeastern University news office asked him why sports fans make the annual voyage to enjoy the tournament in the so-called entertainment capital of the world.

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