Augmented reality makes shopping more personal

While in-store shopping accounts for 92 percent of retail volume, consumers are expecting the same levels of personalization and customization that they do when they shop online; 58 percent of consumers want to get in-store product information and 19 percent of consumers are already browsing their mobile devices while in-store. Scientists at IBM Research - Haifa are looking to bring all the benefits of online shopping into traditional, brick-and-mortar stores and are creating a new augmented reality mobile shopping application (app) that will give in-store shoppers instant product details and promotions through their mobile devices.

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