Study of social network 'check-ins' shows that geographic proximity is still the strongest predictor of friendship

(Phys.org)—The closer you live to another person, the more likely you are to be friends with them despite the growing use and impact of social media, according to a study that drew on data from the location-based social network provider Gowalla. The study, by researchers within the Social Cognitive Network Academic Research Center (SCNARC) at Rensselaer, also showed that people tend to move in groups of friends, and that two people chosen at random at a specific event (like a concert or at a particular store) are unlikely to be friends.

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