Researchers dig into why global consumers buy luxury goods

(Phys.org)—A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company's iconic monogram. A continent away, another woman purchases the same suitcase at the company's store on New York's 5th Avenue for the equivalent price in dollars, $3000. Why? What motivates their purchases? And, do those motivations hinge on their location?

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