Study points to CMO, marketer of the future, as customer experiences remain top priority
Thursday, May 23, 2013 - 08:00
in Mathematics & Economics
IBM's new survey of marketing professionals finds that chief marketing officers (CMOs) are differentiating their brands by crunching big data in real-time and automating personalized marketing campaigns. The price tag for failing to meet the needs of today's so-called "omni-channel shoppers"—who frequent both online and in-store channels—is $83 billion in lost sales in the U.S. each year due to poor and inconsistent customer experiences.