Why there's no Pepsi in cyberspace
Thursday, November 14, 2013 - 08:00
in Mathematics & Economics
In most industries today global competition thrives. And typically within each market in each industry there are leaders, challengers and often multiple niche players who can all eke out a good living. For example in the non-alcoholic beverage business, market leaders Coca-Cola and Pepsi have competed vigorously for more than a century. Despite this, both continue to be very profitable global enterprises, each with a market value of more than US$100 billion.