Resisting temptation: Why reading your horoscope on diet days might be a bad idea

Most major newspapers publish daily horoscopes, and for good reason—even when we deny being superstitious, human nature drives us to believe in our own fate. According to a new study published in the Journal of Consumer Research, consumers who believe their fate can change are more likely to exhibit impulsive or indulgent behavior after reading a negative horoscope.

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