Humanitarian liking on Facebook
Monday, June 9, 2014 - 13:40
in Psychology & Sociology
"Liking" a page on the social networking site Facebook is a new form of civic engagement and humanitarian support, so concludes research published in the International Journal of Web Based Communities. According to the paper's authors social motives and an emotional response underpinned users' inclination to like, or follow, a page, rather than their simply seeking information and news.