How cosmetic companies use science to back up product advertising
Wednesday, May 11, 2016 - 08:31
in Mathematics & Economics
If claims on cosmetic products' labels are to be believed, users would all look 10 years younger and have luscious, frizz-proof hair. But advertising and truth aren't always aligned. The Federal Trade Commission (FTC) has called out some companies for promoting products using spurious claims. To avoid such charges, many cosmetic companies are looking to science, reports Chemical & Engineering News (C&EN), the weekly newsmagazine of the American Chemical Society.