When retailers expand their mobile strategies, there may be unforeseen consequences
Wednesday, September 7, 2016 - 07:31
in Mathematics & Economics
Many companies have invested significantly in online marketing and e-commerce, but while the easy-to-use apps on smart phones and tablets may be tempting, they're not enough to motivate shoppers to make high-ticket purchases, according to new research by an assistant professor of marketing at Lehigh.