New report recommends research agenda for effective science communication

A new report from the National Academies of Sciences, Engineering, and Medicine highlights the complexity of communicating about science effectively, especially when dealing with contentious issues, and proposes a research agenda to help science communicators and researchers identify effective methods. The most widely held model of what audiences need from science communication—known as the "deficit model," which focuses on simply conveying more information—is wrong, the report says.

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