Teaching case examines 'average is beautiful' doll as an entrepreneurial opportunity
Tuesday, April 11, 2017 - 11:32
in Mathematics & Economics
Could an "average is beautiful" doll appeal to children and represent a potential business opportunity? A new teaching case appearing in the North American Case Research Journal follows the path of a young designer and entrepreneur as he explores whether to turn a visual prototype of a realistically proportioned fashion doll into an actual doll.