Maximising influence in a network
Tuesday, March 5, 2019 - 09:10
in Psychology & Sociology
Finding ways to maximize influence on social networks is a significant endeavour for a wide range of people including those involved in marketing, election campaigns, and outbreak detection, for instance. Technically in a network scenario, "Influence maximisation deals with the problem of finding a subset of nodes called seeds in the social network such that these nodes will eventually spread maximum influence in the network."