New research shows live chats can increase sales by nearly 16%
Wednesday, January 8, 2020 - 14:40
in Mathematics & Economics
Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don't have the advantage of face-to-face communication that brick-and-mortar stores do. New research in the INFORMS journal Information Systems Research says these live chats can actually increase sales and boost profits.