Taste Sensation: Ads Work Better If All Senses Are Involved
Tuesday, July 21, 2009 - 22:14
in Mathematics & Economics
Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study suggests those advertisers are missing out if their ads only mention taste and ignore our other senses.