Content kingmaker: quality or webpage position?
Thursday, June 12, 2014 - 13:40
in Psychology & Sociology
Don't waste your time reading that highly recommended article ranked at the top of the webpage. A recent study finds that a more interesting one may be lurking at the bottom. The culprit -- position bias -- accounts for readers spending five times more attention on content at the top of a webpage and leads to a 'winner-take-all' effect. How can content providers combat these effects?