Humorous complaining: Funny online reviews get lots of attention but do they get results?

Wednesday, January 21, 2015 - 13:50 in Psychology & Sociology

Unless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny Amazon or Yelp review. According to a new study, humorous complaints get a lot more attention from other consumers but may not be taken seriously by businesses.

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