Eco-Wealth Leads To Eco-Fraud: But Science Can Help

Rightly or wrongly, the marketing campaign for organic food has worked.  People have demonstrated that they will overpay for organic food despite their being no difference in nutritional value, the same way they will pay for homeopathy or magic crystals.But the billions that the organic food industry now generates means there is ample opportunity for fraud - and that's just wrong. If you go into Whole Foods to spend your Whole Paycheck, you should at least be assured the country of origin is what they say it is. read more

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