Service Is Key To Winery Sales

ITHACA, N.Y. – To buy, or not to buy? That is the question for the more than 5 million annual visitors to New York's wineries. Cornell University researchers found that customer service is the most important factor in boosting tasting room sales, but sensory descriptions of what flavors consumers might detect were a turn-off. The findings stem from two studies on how the tasting room experience affects customer purchases and what wineries can do to create satisfied sippers, published in the current issue of the International Journal of Wine Business Research. read more

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