Do we buy cosmetics because they are useful or because they make us feel good?
Thursday, July 21, 2011 - 09:30
in Psychology & Sociology
A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured or non-coloured, and anti-wrinkle creams) and body creams (firming and anti-cellulite creams).