Do we buy cosmetics because they are useful or because they make us feel good?
Thursday, July 21, 2011 - 11:31
in Psychology & Sociology
People who use cosmetics buy these products primarily for emotional reasons, according to new research. The study was carried out on facial creams (hydrating and nutritive ones, colored or non-colored, and anti-wrinkle creams) and body creams (firming and anti-cellulite creams).