Compromise nearly guaranteed when a woman is involved in decision-making pairs
Thursday, July 28, 2016 - 16:01
in Psychology & Sociology
More isn't necessarily better when it comes to men making decisions together, especially if you want a middle-of-the-road compromise. That's according to a new study in the Journal of Consumer Research which finds that compromise always occurs among two decision makers when a woman is involved (female-female pairs or mixed gender pairs), but hardly ever when the pair of decision makers are men. The findings could be pertinent to marketers, managers, and consumers alike.
