Compromise nearly guaranteed when a woman is involved in decision-making pairs
Saturday, July 30, 2016 - 13:31
in Psychology & Sociology
Compromise always occurs among two decision makers when a woman is involved (female pairs or mixed gender pairs) because compromise is consistent with feminine norms. It hardly ever occurs when the decision makers are both men because extremism is a more masculine trait; men tend to push away from compromise options and choose extreme options in order to prove their masculinity in presence of other men, suggests a new study. The findings are pertinent to marketers, managers, and consumers.
