Wage gap linked to customer bias
Wednesday, June 3, 2009 - 16:42
in Psychology & Sociology
Researchers have helped solve the mystery of why white men continue to earn 25 percent more than equally well-performing women and minorities. Managers and business owners must pay a premium for white male employees because customers prefer them, says David Hekman, assistant professor in the Sheldon B. Lubar School of Business at the University of Wisconsin?Milwaukee (UWM).