Economics study finds volume discounts don’t increase profitability for video games
Friday, July 8, 2016 - 11:31
in Mathematics & Economics
Discounts tied to buying large quantities of virtual goods have little impact on profitability and do not increase the number of customers making purchases, according to economists at the University of Chicago. The findings come from a field experiment of more than 14 million players of mobile games by King Digital Entertainment, maker of Candy […]