Economics study finds volume discounts don't increase profitability for video game
Sunday, July 10, 2016 - 16:01
in Mathematics & Economics
Discounts tied to buying large quantities of virtual goods have little impact on profitability and do not increase the number of customers making purchases, A study by economists finds. The findings come from a field experiment of more than 14 million players of mobile games by King Digital Entertainment, maker of Candy Crush Saga.