White House, USDA and IFT Address MyPlate Initiative at Annual Meeting and Food Expo

Officials from the White House, United States Department of Agriculture (USDA) and the Institute of Food Technologists (IFT) all discussed the new public rollout of the MyPlate initiative during a Monday press conference at the IFT 2011 Annual Meeting and Food Expo. The new program will focus on simple messaging directed to consumers with the ultimate goal of helping them make healthy food choices.

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